3 Powerful Follow-Up Emails for High Response Rates

When it comes to closing a deal after the initial call, we often overlook this crucial aspect of the process. In this article, I want to shed light on three types of follow-up emails that can help progress deals and bring you closer to closing.

Let’s delve in!

3 Effective Email Follow-Up Strategies That Get Responses:

1. Personal Connection Follow-Up:

The goal of this email is to either request an update or provide value based on something unique about the prospect that was mentioned during the call or discovered online. For instance, let me share a quick story:

Recently, we had a call with a CEO of a Web Development agency. He expressed interest in Bold Red X’s lead generation and outreach services to acquire new clients. However, after the call, he said those dreaded words: “Sure, I’ll sign up later tonight.”

We all know that this usually means follow-up is necessary. So, we reached out to him the next day and inquired if he still intended to sign up. During our call with him, he mentioned that he was traveling to Barcelona, so we used that in our email and recommended a very cool hiking trail there.

Guess what? he signed up after receiving that email!

Here’s what happened, when we mentioned something personal about our prospect, we showed him that we really paid attention to him and his needs and that we view him as an individual and not just another recipient in our email list, which led to building more rapport and trust. So, let’s talk about some benefits of the Personal Connection strategy:

Creating a personalized experience: When you include a personal reference about your prospect in your follow-ups, you create a sense of familiarity and establish a more personalized connection with them.
Strengthening relationships: Personal connection creates a stronger bond between you and the prospect. By showing that you genuinely care about their interests or experiences, you’re paving the way for a more meaningful and long-lasting business relationship.
Increasing response rates: People are more likely to engage with something that resonates with them on a personal level. That’s why a personalized approach will set you apart from generic emails and make your emails stand out in their crowded inbox.
Encouraging action: Asking your prospect for an update based on a personal connection creates a sense of emergency which can push them to take the desired action such as setting a meeting appointment, making a purchase decision, or moving forward in the sales process.
Boosting conversion rates: Finally, converting prospects into paying customers. That’s because when your prospects feel this personal connection and trust, they’re more likely to move to the next step which means higher conversion rates.

Email Examples

Hey {{Name}},

Are you still planning to start tonight?

BTW {{Personal reference or story}}

You can also ask personal questions like:

Did you enjoy your trip to…?

Did you try the…?

Now, what if the conversation was strictly business-related and you don’t have anything personal to talk about? Well, that’s okay too. Some people prefer keeping it professional. In that case, try the…

2. Excitement Follow-up:

The purpose of this email is to show the prospect that you’ve been actively thinking about ways to achieve the project goals or how they’ll benefit from your services. It’s a straightforward email that demonstrates enthusiasm and gets prospects ready to go.

By expressing genuine excitement in your follow-ups, you can captivate the attention of your prospects and make them more receptive to your message. Remember, positive energy is contagious. It’s also a good way to stand out among tons of boring, monotonous emails cause it breaks the pattern of typical formal emails and adds a hint of refreshment.

The Excitement follow-up also helps you reinforce the value of your products or services. By emphasizing the benefits that your prospects can get, you remind them of the value you can deliver which can encourage them to move forward.

It also builds trust between you and your prospects. That’s because when they see your excitement and confidence in your offer, they’re more likely to believe in your capabilities. Finally, it helps create a memorable experience as a well-crafted Excitement follow-up can leave a lasting impression on your prospects making them more likely to remember your services when making a decision.

Email Examples

“I spoke to the team and we’re confident we can make this happen”

“Just talked to Mark, our head of operation, about your product. He shared amazing success stories and…”

“Super excited to get this going”

“Let’s do this!”

If a client doesn’t respond after trying both email types, you can use the third type.

3. New items congrats follow-up:

So the goal of this email is to find something newsworthy enough on your prospects’ blog, Twitter or LinkedIn and congratulate them on it. Here are some benefits of this strategy:

Establishing relevance: When you congratulate prospects on their latest news, you demonstrate that you are well-informed and up to date. This establishes relevance and shows that you have a genuine interest in their business and their success.
Personalized engagement: It allows you to tailor your message to the specific achievements or milestones of the prospect. This personalized approach creates a stronger connection and increases your chances of receiving a positive response.
Building rapport: By acknowledging and celebrating the prospect’s accomplishments, you create a positive and friendly atmosphere. This helps in building rapport and fostering a sense of goodwill, making prospects more receptive to further communication.
Standing out in the inbox: In the sea of generic cold emails, a news item congrats follow-up stands out as it demonstrates that you have taken the time to research and pay attention to their recent achievements. This uniqueness increases the chances of your email being opened and read.
Sparking conversation: Congratulating prospects on a notable news item provides a natural starting point for further discussion. It opens the door to meaningful conversations about their business, challenges, and potential opportunities for collaboration.
Demonstrating thoughtfulness: The news item congrats follow-up showcases your thoughtfulness and attention to detail. It shows that you go beyond the standard sales pitch and take a genuine interest in the prospect’s journey and milestones.
Enhancing brand perception: By associating your brand with positive and relevant news, you enhance your brand perception in the eyes of the prospect. It positions you as a company that is well-informed, supportive, and attentive to industry trends.
Increasing response rates: The personalized and timely nature of a news item congrats follow-up significantly increases the chances of receiving a response. Prospects are more likely to engage in a conversation when they see that you are genuinely interested in their success.

Email Examples

Hey {{name}}, I found your blog post about XY topic and I really liked {{specific thing you liked about the post}}

“Congratulations on reaching the first anniversary at {{company}}. Let’s make year 2 even better.”

“Congrats on the launch of your second app!”

From Persistence to Prosperity

Mastering follow-ups is one of the most essential parts of sales. Personalization, timing, and relevance are vital for capturing attention and showcasing your understanding of prospects’ needs.

Persistence, balanced with professionalism, is key to staying on their radar without overwhelming them. By adopting a customer-centric approach and delivering value, you can build trust, nurture relationships, and convert prospects into loyal customers.

Embrace the power of the follow-up, refine your approach, experiment with the previously mentioned follow-up methods, put in the time and effort, and watch your close rate increase exponentially!